This weeks blog involves one of my favourite things to do: KISS-ing.
As I'm sure you can gather, I'm playing a bit with acronyms here. When I refer to KISS I'm not mentioning it in the true sense of the word. The KISS I'm talking about is the age old way of saying we need to Keep It Simple Sweetheart.
This topic felt like a good one this week as I've been a busy bee lately and realize most of us in the marketing world are too - so, in light of that reality, I'll keep this fairly short & sweet and be true to the topic of the week.
Keeping it simple means a lot more than just making our messages easy to understand by being clear and concise - it also has relevance generally in the business world today.
Through my experience in large organizations, marketers often join a company with a remit that is to revolutionize the organization in some way, shape or form. Exciting right? Well, often this can be short lived and we soon realize that the company may not even be getting the basics right.
If this sounds familiar, implement the K-I-S-S philosophy now!
Keeping it simple - like understanding what our customer needs/wants, who our competitors truly are and what our organization can offer a customer - are things that sound obvious but are often the things that are unknown. This was a shocker for me when I left the university life for the reality of a full-time marketer.
How can these 3 elements - so key to what we are supposed to be doing as marketers - be unknown to others like us, sales people and even senior management!?!? So...in order to K-I-S-S, I beg all of you out there who relate to what I've just said above to put forth a "back to basics" campaign. It actually is very simple -
1) Understand your customer in every way you can - research, shadow your sales teams and whatever else tickles your fancy & then make sure the organization knows about what you find - shout to them if you have to as this is a marketers primary responsibility.
2) Figure out what we have to offer and if this is what our customers (who we now know so well) want/need - if not, go back to the drawing board.
3) Get to the bottom of who else is out there & if they are a real threat to what we have - now I'm not just talking about a google search - I'm talking about going out there in your space and finding out who people are buying from and why, attending industry events like trade shows & networking as much as you can because people want to do business with people they like.
Again it's basic, it's simple.
I truly believe by keeping it simple (sweetheart) marketers get about 80% of the way of achieving what we are here for. If the basics aren't in play, the other stuff has no chance!
Thanks again for taking the time out (with your morning cup of coffee on your fave day of the week) to read my blog...appreciate the support.
Enjoy your week and don't forget to have your say!!!
(You know you want to comment, so do it!)