I hope you can take 10 minutes out of your busy lives to enjoy February’s final edition of Marketing Mondays!
Following on my last blog on finding simple ways to keep our marketing skills up, I wanted to take time to discuss how education is really everywhere nowadays.
After my last blog, I got some offline feedback that made me really realize a few things. Some feedback centered around reinforcing the importance of in-class study; others mentioned that we don’t even need books/articles/websites to learn.
I’m going to speak more about the latter.
I can’t reinforce the power of studying in a classroom with similar marketing minded people but I also agree with those that feel that the world is our classroom.
As I sit on the bus observing people around me, talking to people when I’m in a shop, surfing the web or even watching TV, I’m taking information in that helps me be a better marketer.
They say that our generation is time poor (anyone disagree out there?) and if we really don’t have the time to invest in formal education, the one thing we all can do is to start opening our eyes and ears to learning through living.
What’s amazing about marketing is that it is everywhere! Every person you speak to is someone who gives you insight into their needs; every city you visit shows you a cultural uniqueness you can use in your next campaign; and every bad customer service call (and I’m sure we’ve all had at least one of those before) shows us what not to do when communicating.
As marketers, we are blessed with a profession that allows us to take these learnings and implement them in how we do our work. It’s simple – we are Learning through Life.
For the past couple of years, I’ve actively tried to do this and I feel like it’s made me better at what I do.
How do you feel about this?
Can education come merely from opening our eyes to the world around us OR does it have to come from a textbook/classroom to make it meaningful?
I know what I think but I want to hear your thoughts! Post a comment and have your say!
Have a great marketing week, take care and keep those eyes and ears open,
AppleCrisp Marketing Solutions
PS> Next week I’ll kick off March’s monthly topic with another new approach to my Marketing Mondays blog – you’ve got to keep it fresh! STAY TUNED!