AppleCrisp - What's in a name?

Most people are curious about the name – AppleCrisp? Isn’t that a dessert, you say?
Well, there is a method to the madness.
The thought behind AppleCrisp (the name)
When developing a brand, one needs to think about what thoughts will run through peoples’ minds when they hear it.
Think about some of the most well-known brands and what comes to mind when you hear them.
I liked the idea of AppleCrisp as it had energy! It also instils the feeling of something fresh and exciting – exactly what I’m trying to provide with my marketing expertise to the clients I work with.
Like the dessert its named after, AppleCrisp will begin with taking natural ingredients (the voice of the customer), combine all of these tasty flavours (insights from across industries and geographies) to create a flavourful sensation (marketing strategy and execution plan) and delight its lucky recipients (you and your target customer).
That is my commitment to you and that is the logic behind the name...I hope you like it! Spread the word!
AppleCrisp Marketing Solutions – Fresh Ideas. Crisp Insight.