Those of you, who have worked with me before, know that I’m passionate about what I do and marketing in general. Now that I’m trying the freelance thing, I thought I would put my years of marketing experience, education and most of all passion, to use. I’m teaming all that with some interesting facts I’ve gotten from here, there and everywhere, then jotting down some thoughts and trying to see what you all have to say about it.
So...to kick off this weekly blog, I’ve decided to focus on the medium I’m using right now...marketing through social media channels. Don’t yawn...keep reading...trust me!
Writing a blog, driving traffic to it and even developing a website would have never been something I’d consider a few years ago and that, in itself, amazes me. After working in the corporate world for nearly 10 years (can’t believe it has been that long!), I actually didn’t think too much of social media other than it was a good way to stay in touch with friends. What would I do without my clever daily fb update or snooping on what my old best friend from high school has done this past weekend? (Hey - you know you do it too!)
But I now realise the impact social media has on the marketing world as a whole...it will never be the same. It all comes down to the fact that everyone is doing what I’m doing and everyone is going online.
As of September 2009, one in four people globally use the internet (3 out of 4 in North America) –isn’t that amazing...especially when you think of the fact that most of the world is hardly developed?? People used to go to the park or parent/teacher meetings to instil a sense of community; now they go online. It may be a sad state of affairs but it is true.
For serious marketers, this makes it an important, if not the most important, marketing medium we have today. What makes social media marketing even better is the fact that, as marketers, we have the ability to test various messages – ask real questions and get real answers.
I’m a research gal and I love to get in the minds of the customer – I can’t think of any other way to do this as fast, cost effective and engaging as through social media. As soon as I decided to develop a site of my own, I realised the importance of getting it known considering all the clutter on the web. I now understand why optimizing your search, networking through social networking sites and blogging are essential tools for the marketers toolkit.
It’s incredible because a couple of years ago i had no idea how important this was to the future of marketing. Maybe it was me having my corporate goggles on or maybe just a lack of understanding on how quickly this would all move. I’m sure there are marketers out there now who still don’t realize the impact this has on our profession.
Well for me I know that now, whether I’m freelancing or working for someone else, this will be a key focus for any marketing activity I do.
All of us marketers need to focus energy on understanding how social media fits into our marketing lives – whether it’s your own business, your corporate role or anything else.
Like Teddy Roosevelt said, “if you build it, they will come”. I truly believe social media now gives us marketers the ability to build a business, a brand, a strategy, in a real and exciting way! Once we build it and drive traffic to it (through social networking sites) those customers (whether existing or new) will come.
So...what do you think??? I know its Monday but have your coffee and tell me your thoughts...
 http://www.internetworldstats.com/stats.htm, Nielsen Online, September 2009.