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Marketing Mondays - The Time Poor Marketer (12th edition, 2010)

4/25/2010

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Can you believe its already the end of April???  I started AppleCrisp at the end of September 2009, launched this site in Oct 2009 and I can't believe I've been in business now for over 6 months - time really does fly!

Working solo makes you really zone in on your time management skills - more so than I ever did in the corporate world.  I've found that especially recently I've really had to take stock of what I'm taking on and prioritize.

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Organization is a key aspect of life - but is a necessity for any marketer - whether they are in a corporation or self employed.
I recently got asked if I could multitask and if I was able to handle stressful situations in a work scenario.  A totally valid question but when asked this, I nearly broke out in hysterics.

Since I graduated in 2001 (showing my age here...lol), I've been running around like a chicken with my head cut off - not all to do with my chosen profession but it has a lot (A LOT) to do with it.

My advice to those people just entering the field who think they are signing up for a 9-5 job -  you are sorely mistaken.

Whatever area you are in of marketing, as I've touched a number of them for a number of firms in a number of places, you will most definetly be working early/late, you will definetly be annoyed with silly deadlines/requests and you will have to deal with it or go.  Sorry to be so blunt, but in my experience, it is what it is....but I still love it!

One of my big goals in life is to maintain a solid work/life balance - not always but on average.
Since I love my career too much to pack it in and I realize I will sometimes have to work long hours and deal with potentially unreasonable requests, I make other changes to balance life out.  I also take a step back and realize why I'm doing it to begin with and make sure to take time out for myself.

The point of this weeks blog is to highlight the time poor life of a marketer (especially in this day-and-age) but more importantly offer suggestions to how we can manage time better and still have a decent work/life balance.

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Here's some tips from me:
1) Take 5-10 minutes every morning to write out (acheivable) goals for the day - include deadlines for the day, milestones (i.e. "If I finish this by 10am, I'll make myself a coffee) and build in breaks
2) Be realistic - even though most of us think we are superwoman (or superman) we are only human
3) Think long-term first and work back - too many of us only think in the here & now - understand the big picture and prioritize accordingly
4) Be flexible - realize that emergencies do happen and rejigging your schedule doesn't mean its the end of the world.  Often the time you spend getting worked up about changes, you could be working to finish what's needed
5) Disable your internet (if you can) - while you are working on a specific project, I find it useful to stop the temptation of checking everything flying into your inbox.  This is especially hard in this digital age but try.
6) Meeting meltdown - especially in offices, try to ensure the ones you attend are for a specific purpose aimed at acheiving specific results
7) Take lunch and aim to leave on time most of the time - even though you will have to work late or eat at your desk sometimes, make this the minority overall.  It will make you happier with the job and force you to be more efficient when you are working.

Those are some of my top tips on how to help us struggling marketers manage our time better. 

What do you think???

I'd like to make this an outlet for your suggestions - selfishly for me but more importantly for marketers everywhere. 

Have a productive week & please comment away!!

Miriam
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Marketing Mondays - so what happened with Miriam's social experiment? (11th ed., 2010)

4/11/2010

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Two weeks ago I was a woman on a mission...

I was all riled up with fury about my Turkish fright (vs delight) and I was VERY determined to test the social networking waters and see if I could spead the word and get a reaction from my favourite airline.

So...what happened?  To put it frankly, very little.

Even after all my commitment to the cause - life, unfortunately, took over.  Between travelling to and fro, working on a number of important projects and continually trying to grow my freelance network, the "experiment" took a back seat.

Instead of being hard on myself, which I started to be, I thought I'd turn this around and take it as a lesson.  I took a step back, reflected and realized that this situation, one I didn't anticipate, actually demonstrates a key issue that we have now as consumers.

A few questions came to mind -
1) Even though we have the tools at our fingertips to demand improved customer service, do we have the time to use them properly?
2) If we have a negative experience and we don't feed this back to the company, are we partly to blame for poor customer service being the norm in this day and age?
3) If we don't take the time and energy to use social networking tools to the max, will we truly understand the true value of these tools?

Some food for thought...please share your thoughts!


I believe that, at a minimum, social networking tools allow individuals to share their views/feelings (whether positive or negative) in a quick way to a global audience.  That is something we didn't have before - now that we do, we can use it.  I think as time goes on and this medium becomes more intertwined with our day to day, we will find it easier to take the time to use these methods to share our thoughts on companies and the service they provide. 

Turkish Airlines will hear from me regardless...I've already spead the word slightly via my travel blog (www.travellingstarfish.com), through Facebook and a few other travel-related sites.  Hopefully I will never encounter another customer service nightmare like I did on this trip - but if I do, I hope that I can truly use the social networking tools available to me in a better way to really spark a reaction from the corporate world.

Bringing this back to marketing - what does little tale tell us?  I think it says:

1) We are in a good position to understand how social networking impacts our business and how positive/negative feedback can and will impact our brand image and reputation - NOW IS THE TIME!
2) The customer is always going to be king (and queen!) so treat him/her like that - COMPETITION IS FIERCE AND ONLY THE STRONGEST WILL SURVIVE..and finally...
3) The voice of the customer is more important than ever - KNOW YOUR CUSTOMER TO UNDERSTAND HOW TO MARKET AND TARGET THEM - invest in the research to reap the rewards

That's about it for me today...I'm off to work on a number of exciting projects and work to understand my customers to deliver optimum results.

Have a great marketing week and keep an eye on my website over the next couple of weeks - I'm implementing a bit of a face lift!

Enjoy,

Miriam
AppleCrisp Marketing Solutions

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