So...the subject of my blog this week asks a very interesting and important question. In order to prepare my answer for this blog I did a bit of research – both online and through informal interviews.
Both channels came back with mixed answers. Most people felt that mass marketing had its place but it was totally overrated. There were still some die-hard opinions that mass marketing was the most important channel for investing those marketing dollars and also some extreme views that mass marketing was completely dead.
Here’s my take on the situation...
Now more than ever, I think mass marketing will be here to stay.
As my kick-off blog of the year demonstrated, we are bombarded with messages in every place we can think of. Now, we walk through life and mass marketing is a part of that experience – whether we like it or not. The difference we have with mass marketing in this day and age is that its not the only channel we need to put attention to.
Consumers have higher expectations and this takes a more personal approach – so mass marketing just isn’t enough. Customisation is key and there are so many ways to get that message across outside of traditional media – especially through the digital channel.
So...is mass marketing going to be on the same path as a dinosaur? I say no. We just need to look at it as a piece of the puzzle not the absolute answer to our marketing plans anymore.
Now it’s your turn to tell me what you think. Is mass marketing on a path to extinction?
I hope you enjoyed this weeks Marketing Mondays blog.
Have a great marketing week,
AppleCrisp Marketing Solutions